Consulting

Setting an optimal price often determines the success of a product or service on the market; therefore, setting an optimal price should appear at an early stage of the process – NPD (New Product Development).

Price setting in the B2B sector compared to the B2C segment has one additional important aspect – namely individual trading conditions.

Unlike the B2B market, where customers generally benefit from individual prices or discounts, in the B2C market, in the vast majority of cases we refer to a single price for all customers