Thanks to the price research and workshops with pricingLAB, we have better understood how customers perceive the value and prices of Michelin products. This knowledge is invaluable for making decisions on product development strategies.
Elżbieta PedaTruck Product Line Marketing Director in ECN Michelin,
Price research and consultations with pricingLAB have helped us to set the prices of our products according to the unique value we offer to our customers.
Artur WęgłowskiCEO of Farmio S.A.,
PricingLAB recommendations regarding pricing methods based on the price sensitivity of products and customer segmentation contributed to a significant increase in profit in our company.