Psychology of prices and promotion

How to influence the price acceptance for your products/services?

Learn your customers’ purchasing decision-making process!

In our training, we will combine knowledge of pricing, economic psychology and behavioural economics with dozens of practical examples of effective pricing that you can use to influence the purchasing choices of your customers. We will present you invaluable knowledge resulting from scientific research showing complex price perception mechanisms.

Form of training: interactive presentations 70%, case study 30%.

During the “Price Psychology” training you will learn:

  • What behavioural mechanisms determine purchasing decisions?
  • Tactics of effective presentation of the value of products and services
  • Tactics of effective price communication and promotion
  • How to build the desired price perception in the eyes of customers
  • How to estimate and influence the customer’s willingness to pay?
  • Is raising prices really as difficult as we think?

The training is dedicated for:

Owners of B2B and B2C companies, Pricing Managers, Revenue Managers, Marketing Managers, Sales Managers, Brand Managers, Product Managers


Grzegorz Furtak – founder of pricingLAB

We help our clients earn more from their prices

Thanks to the price research and workshops with pricingLAB, we have better understood how customers perceive the value and prices of Michelin products. This knowledge is invaluable for making decisions on product development strategies.

Elżbieta Peda
Truck Product Line Marketing Director in ECN Michelin

Price research and consultations with pricingLAB have helped us to set the prices of our products according to the unique value we offer to our customers.

Artur Węgłowski
CEO of Farmio S.A.

PricingLAB recommendations regarding pricing methods based on the price sensitivity of products and customer segmentation contributed to a significant increase in profit in our company.

Mirosław Szydłowski
President of the Management Board of PBS Connect Polska

Do not lose money because of the wrong pricing!