How to influence the price acceptance for your products/services?
Learn your customers’ purchasing decision-making process!
In our training, we will combine knowledge of pricing, economic psychology and behavioural economics with dozens of practical examples of effective pricing that you can use to influence the purchasing choices of your customers. We will present you invaluable knowledge resulting from scientific research showing complex price perception mechanisms.
Form of training: interactive presentations 70%, case study 30%.
During the “Price Psychology” training you will learn:
- What behavioural mechanisms determine purchasing decisions?
- Tactics of effective presentation of the value of products and services
- Tactics of effective price communication and promotion
- How to build the desired price perception in the eyes of customers
- How to estimate and influence the customer’s willingness to pay?
- Is raising prices really as difficult as we think?
The training is dedicated for:
Owners of B2B and B2C companies, Pricing Managers, Revenue Managers, Marketing Managers, Sales Managers, Brand Managers, Product Managers