Discover and use the greatest profit leverage in your company – PRICING!

Did you know that by successfully introducing a 1% price increase you can achieve an increase in operating profit as much as four times higher than a 1% reduction in fixed costs? That is why PRICING is the greatest profit leverage in your company.

During our training we will combine knowledge in several fields: pricing, economic psychology and behavioural economics, introducing many practical examples of successful pricing. Form of training: interactive presentations 70%, case study 30%.

Start earning more thanks to your prices!

In the course of the training we discuss the following issues:

  • How effective pricing affects the company’s profit?
  • What pricing strategy is the most effective for your company?
  • How to set the optimal price for a new product?
  • Which pricing analyses will help you determine the optimal prices for your products/services?
  • How to estimate and influence the customer’s willingness to pay?
  • What are the innovative pricing models?

The training is dedicated for:

Owners of B2B and B2C companies, Management Board members, people responsible for commercial policy, in particular Pricing Managers, Revenue Managers, Marketing Managers, Sales Managers, Brand Managers, Product Managers, Controlling and Finance Specialists.


Grzegorz Furtak – founder of pricingLAB

We help our clients earn more from their prices

Thanks to the price research and workshops with pricingLAB, we have better understood how customers perceive the value and prices of Michelin products. This knowledge is invaluable for making decisions on product development strategies.

Elżbieta Peda
Truck Product Line Marketing Director in ECN Michelin

Price research and consultations with pricingLAB have helped us to set the prices of our products according to the unique value we offer to our customers.

Artur Węgłowski
CEO of Farmio S.A.

PricingLAB recommendations regarding pricing methods based on the price sensitivity of products and customer segmentation contributed to a significant increase in profit in our company.

Mirosław Szydłowski
President of the Management Board of PBS Connect Polska

Do not lose money because of the wrong pricing!