Discover and use the greatest profit leverage in your company – PRICING!
Did you know that by successfully introducing a 1% price increase you can achieve an increase in operating profit as much as four times higher than a 1% reduction in fixed costs? That is why PRICING is the greatest profit leverage in your company.
During our training we will combine knowledge in several fields: pricing, economic psychology and behavioural economics, introducing many practical examples of successful pricing. Form of training: interactive presentations 70%, case study 30%.
Start earning more thanks to your prices!
In the course of the training we discuss the following issues:
- How effective pricing affects the company’s profit?
- What pricing strategy is the most effective for your company?
- How to set the optimal price for a new product?
- Which pricing analyses will help you determine the optimal prices for your products/services?
- How to estimate and influence the customer’s willingness to pay?
- What are the innovative pricing models?
The training is dedicated for:
Owners of B2B and B2C companies, Management Board members, people responsible for commercial policy, in particular Pricing Managers, Revenue Managers, Marketing Managers, Sales Managers, Brand Managers, Product Managers, Controlling and Finance Specialists.