For producer
Setting an optimal price often determines the success of a product or service on the market; therefore, setting an optimal price should appear at an early stage of the process – NPD (New Product Development).
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For distributor
Price setting in the B2B sector compared to the B2C segment has one additional important aspect – namely individual trading conditions.
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For retailer
Unlike the B2B market, where customers generally benefit from individual prices or discounts, in the B2C market, in the vast majority of cases we refer to a single price for all customers
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For services
Effective pricing of services is a big challenge, because the value of the service is immaterial, subject to subjective assessment of customers and it is difficult to determine its real cost of production.
read moreThanks to the price research and workshops with pricingLAB, we have better understood how customers perceive the value and prices of Michelin products. This knowledge is invaluable for making decisions on product development strategies.
Elżbieta Peda
Truck Product Line Marketing Director in ECN Michelin,Price research and consultations with pricingLAB have helped us to set the prices of our products according to the unique value we offer to our customers.
Artur Węgłowski
CEO of Farmio S.A.,PricingLAB recommendations regarding pricing methods based on the price sensitivity of products and customer segmentation contributed to a significant increase in profit in our company.
Mirosław Szydłowski
President of the Management Board of PBS Connect Polska,Our approach to pricing
Advanced numerical analysis
Behavioural methods
Price research
Price experiments
